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December 22, 2006

Report Focus: Business Travelers in Midscale Hotels

Report Focus: Business Travelers in Midscale Hotels | Produced by HSMAI and iPerceptions | An impressive 44% of business travelers visiting hotel brand websites are “bookers” and actually make or change a reservation, according to a new joint study from the HSMAI Foundation and iPerceptions that measured business travelers in the mid-scale hotel segment. Furthermore, 4 in 10 of website visitors are first timers, and only 22.1% mid-scale business travelers abandon their plan to make an online transaction versus 31% for leisure travelers.

Click here to download PDF report.

Posted by djvallauri at 08:34:38 AM in Internet Marketing, Pay-Per-Click Advertising, Sales & Marketing, Search Marketing & Optimization, Travel

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