Google Maps Integrates User Reviews (Finally)
Google yesterday announced on the Lat Long Blog that it will begin to offer the opportunity to read and write user generated reviews of businesses that show up in local listings in Google Maps.
Reviews in Google Maps can now be found in a small link that accompanies most business listings. These will join the aggregated professional reviews that Google has traditionally pulled from various sources.
The AJAX functionality of the new reviews feature causes a small window to open in which users can easily write a review and designate a rating from one to five stars. Though Google is showing up late to the user reviews party (Yahoo! has had this for almost two years), this feature is decidedly simpler and more intuitive than writing reviews in Yelp, Yahoo! and others.