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Many naturally assume the growth in online video consumption is driven by teens and twenty-somethings watching amateur content. According to a survey conducted by Advertising.com and InsightExpress, they're wrong.
Rather, streaming video fans are by and large over-35 news junkies who tolerate in-stream ads in short bursts.
On September 10, 2007, Microsoft will update the management of the adCenter trademark policy. Here are some key points that outline these changes.
Link: adCenter Blog: Update to management of the Microsoft adCenter trademark policy.
I just got back from a week's vacation in Oregon, where the highlights included a hike up Mt. Hood, fishing in the Deschutes River canyon, and a county fair where goats competed in an obstacle course. There also was the magnificent Columbia River Gorge -- and, on the banks of the Columbia, Google's expansive new data center complex.
Link: Google In Oregon: Mother Nature Meets The Data Center - Google Blog - InformationWeek.
In a big first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site. The new offering, dubbed InVideo Ads, mimics the clickable ad overlays introduced in recent months on ad networks like VideoEgg and YuMe.
Link: ClickZ: YouTube Introduces 'InVideo' Ads YouTube Introduces 'InVideo' Ads.
( tips to improve your PPC conversation rates on Yahoo!
For obvious reasons we tend to focus a lot on keywords and ad copy. They’re vital to getting search users to click on your ads. But once they have clicked, then what? Hopefully, they’re A) in a buyin’ mood and B) they’ve actually come to the right place.
Link: Yahoo! Search Marketing Blog » Improve Your Conversion Rates.
Lodging Interactive can help maximize your PPC conversions.
NEW YORK (AdAge.com) -- For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work -- there's a growing sense of concern that the promise of social networking as a marketing vehicle is getting lost. Some marketing execs are suggesting the space should be used less like a paid media vehicle and more like a customer-relationship-management tool.
Link: Advertising Age - Digital - Marketers Start to Use Social Networks for CRM Instead of Ads.
More than half of consumers surveyed (51.6%) said something they saw in a magazine prompted them to conduct an online search. Nearly the same number (47.7%) said reading an article led to a search. Broadcast TV, newspapers and cable TV rounded out the top five, while face-to-face communication was sixth, at 35.3%.
Link: Online Shoppers Listen to Word-of-Mouth - eMarketer.
Check out ChatterGuard.com
PARSIPPANY , NJ , August 21, 2007 –Lodging Interactive introduced its newest social media service today, WebShow is a blog for your hotel or travel service featuring your own rich content to promote your hotel or travel service. The Lodging Interactive WebShow is distributed on You Tube. YouTube is the leading social media website with more than half of the United States social media traffic. The new YouTube WebShow gives hotels and other travel services a way to reach millions of online travel shoppers with rich video content at an affordable price.
Link: Lodging Interactive.
Link: Google, Yahoo, Microsoft: Year-To-Date PPC Report Card.
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.
The punch line: Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good efficiency, but sadly almost no volume. Yahoo commands 22% of ad spend, but lags in click quality.
Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales. These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more in-store when compared to consumers not exposed to online advertising.
Link: Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store.
