Hospitality Sales & Marketing Directors Urged To Use Social Media To Expand Relationship With Customers
'Social media is not just an online network for 15-year-olds, it can be used by hotels to deepen the brand and expand the relationship with the customer,' said Cindy Estis Green, managing partner of The Estis Group, as she presented the findings of an extensive report on Social Media and its impact on both travel marketing and marketing in general.
'We are now in a conversation economy and the Internet is the social network,' Estis said, adding: 'Two-thirds of your customers traveling are on social media. When was your last conversation with them?'
Working together to focus on emerging topics of importance to travel marketers, the Hospitality Sales & Marketing Association International (HSMAI), under the auspices of the HSMAI Foundation, and the Travel Industry Association (TIA) have partnered to produce a comprehensive educational report titled: The Travel Marketer's Guide to Social Media and Social Networking.
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