Internet Maintains Growth While Total Ad Spend Declines
Total advertising expenditures suffered a 0.3 percent loss in Q2 2007, their second consecutive quarterly decline, according to TNS Media Intelligence. While Internet advertising gained by 17.7 percent, the trend indicated an overall reduction in media budgets that could over time threaten online spending.
Internet spending grew 17.7 percent to $5.52 billion over the first six months of the year. Other categories experiencing growth included consumer magazines (6.9 percent), outdoor (3.6 percent), and cable TV (2.8 percent).
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