Ahead of the Bell: Online Travel
NEW YORK (Associated Press) - An analyst started coverage of three leading online travel companies Thursday, saying each has potential for sizable future growth, but that all three face growing pains.
Credit Suisse analyst Scott Barry gave a "Neutral" rating to Orbitz Worldwide Inc., Expedia Inc. and Priceline.com Inc.
Bellevue, Wash.-based Expedia has positioned itself well for global business, especially in Europe and Asia, using its financial flexibility and superior reach, Barry said. Since the company can't always offer deep discounts to customers, Expedia relies heavily on user-generated reviews to drive customer loyalty, an angle that sets its apart from its peers, he said.
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