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March 25, 2008

How To Operationalize Your Social Media Strategy

So you check TripAdvisor religiously every day and are on top of all comments posted by past guests, but how do you receive "buy in" from your "Operations Team" that Social Media does effect your revenue?

Have a look at the article we just published.  We discuss using operational attributes to track your online chatter enabling better performance metrics related to "loose chatter" about your hotel.

How To Operationalize Your Social Media Strategy

Chatter Guard Social Media Monitoring

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