The Role of the Brand in Social Media Marketing

Link: The Role of the Brand in Social Media Marketing - Search Engine Watch.

People online are seeking new ways to connect and be social. To meet that growing need, a new wave of social media sites have germinated explicitly to provide tools and platforms that facilitate sharing in all its facets and forms. The recent popularity of online social networks gives testimony to our most primitive desire to belong, as we congregate around the things we are most passionate about.