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June 17, 2008

Google May Gain $1 Billion in Yahoo Ad Pact - Advertising Age - Digital

Link: Google May Gain $1 Billion in Yahoo Ad Pact - Advertising Age - Digital.

Somehow Google seems to have come out on top again, landing a search deal with Yahoo that by some estimates could boost its revenue by $1 billion -- and may leave some advertisers footing larger sums for their keyword buys.

Posted by djvallauri at 08:03:17 AM in Pay-Per-Click Advertising

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