Web 2.0 is no longer considered an “innovation”. It’s a standard. The internet is now a place for sharing and social interaction. The smartest businesses in the world are using this social interaction to their benefit – through blogs, streaming video, and online communities, where people come together to trade links, ideas, and information 24 hours a day. There’s a good chance that your hotel can benefit from marketing through social media. I’m going to walk you through some of the ways you can do so, and increase your profits along the way.