A Foolproof Method for Great Blogging
I like to compare blogs to mattresses. Every mattress needs to have the right softness to support ratio. I imagine top ten posts, weekly roundups, and opinion pieces as the padding that makes mattresses soft. Meaty posts, research-based pieces and posts announcing new important information are like mattress springs. The key to a successful blog is maintaining the right ratio. Just like different people prefer different mattress ratios, audiences prefer different blog content ratios. Both kinds of posts are a subtle art form and equally important, but the second type of posts are much harder to write on a consistent basis. The following method mostly applies to writing these more in-depth (spring-like) blog posts.
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