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September 24, 2008

Travel bookings are no longer the whole story

PhoCusWright and Hitwise recently partnered to track and analyze the online travel space. The resulting report, Search, Shop, Buy: Inside The Tangled Web of Online Travel, evaluates traffic data from Hitwise to determine how Travel 2.0, the Long Tail and search are affecting the online travel space, tracing the trends that are emerging throughout the travel search, shopping and buying processes.

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