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September 14, 2008

What's the Difference Between Gen X and Gen Y?

Many marketers are hard-pressed to tell the difference between Generations X and Y, which include those born between 1966 and 1979 and between 1980 and 1990, respectively.

But according to "The State of Consumers And Technology: Benchmark 2008" report from Forrester Research, telling the generations apart is relatively easy.

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