SAN FRANCISCO — In its continuing effort to find a way to make money from its YouTube unit, Google introduced on Tuesday a type of e-commerce ad that YouTube users can click to buy digital goods from Apple’s iTunes or Amazon.com.
In March, PhoCusWright predicted the top 10 trends and themes in travel technology for 2008. The accuracy of those predictions will be explored at The PhoCusWright Conference next week-especially during The Travel Innovation Summit that kicks off the conference on November 17.
Online travel bookings will total $98.2 billion in 2008, up just 9% over 2007, according to PhoCusWright. The company said that some online travel providers would fare better than others, with rail sales growing by 28%, while hotel bookings would rise only 8%.
The Internet is the travel booking channel of choice for businesspeople. That is according to a September 2008 Business Travel News-sponsored study conducted by Equation Research and cited by Hospitality Net.