Paul Gillin's Social Media Report: Tips for Dealing with Online Negativity - iContact Community

Paul Gillin's Social Media Report: Tips for Dealing with Online Negativity - iContact Community.

Anyone who embarks upon a social media campaign risks opening him- or herself to attack. Even the most noble causes can run afoul of extremists. In the vast majority of cases, these problems can be contained with sufficient planning. The trick is not to get caught flat-footed by criticism you didn’t expect. In fact, when managed professionally, negativity can actually enhance your image by demonstrating that you’ve thought through the issues in detail.