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VatorNews - 35 tips for getting started with social media.
If you are going to start using social media, you should at least have an understanding of what it's about. Social media is not about the tools, the tools are only a facilitator.
Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships?
If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Avoid these violations and learn how to manage and maintain online relationships on a variety of popular social media sites.
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, today announced the roll out of its innovative group booking tool, link2brand.com. link2brand.com provides hotels with a simple way to convert long and hard to remember brand.com URL's into short, "friendly" URL's which redirect back to the brand.com website.
The share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November–December 2008 Pew Internet & American Life Project survey.
The Secrets of Marketing in a Web 2.0 World - WSJ.com.
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
Business travelers may catch a price break in 2009 - USATODAY.com.
With oil prices plunging as fast as the latest economic indicators, many business travelers are wondering if travel costs may tumble as well in the year ahead. The answer will depend on a number of factors yet to be determined, but there are good reasons to believe that business travelers may catch a break in 2009, and may even find some bargains in their travel shopping.
The UK Hotel industry is currently witnessing the signs of a recession and this is likely to last throughout 2009 and even into 2010. To understand how this might influence your business, let's looks back to the recession of 1990.
Increasingly, the business world revolves around one indispensible tool when it comes to communications on the go, the Internet-enabled PDA or mobile device. Marriott.com’s website built specifically for mobile devices – Marriott Mobile -- generated more then $1.25 million in gross revenue in the first 100 days after introducing direct mobile Internet bookings.
US Social Network Ad Spending Growth Lowered - eMarketer.
Consumers are using social networking sites more than ever, but advertising spending has not kept pace. Despite new social network ad formats launched in 2008, eMarketer has revised its projections for US social network ad spending. It now estimates advertisers will spend $1.2 billion on social networks this year, down from the previous projection of $1.4 billion made in May.
Spending will reach an estimated $1.3 billion in 2009, down from the previous projection of $1.8 billion. The recession and slower-than-expected revenue growth at MySpace are two of the reasons for the lowered forecast.
Google's Search Advertising Going Mobile on iPhone, T-Mobile G1 - BusinessWeek.
Well, if Google’s revenues are going to come in a little light this quarter, as many people are speculating, it won’t be for lack of Google trying. Today, the search giant announced that advertisers who use its AdWords program to place ads on Web sites also can opt to have those ads appear on Apple’s iPhone, T-Mobile’s G1, and other mobile devices that use full Web browsers.
