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January 26, 2009

The Secrets of Marketing in a Web 2.0 World - WSJ.com

The Secrets of Marketing in a Web 2.0 World - WSJ.com.

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.

If only they knew how to do it.

That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.

Posted by djvallauri at 03:59:00 PM in Sales & Marketing

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