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February 18, 2009

How Do Boomers Use Their Mobiles? - eMarketer

How Do Boomers Use Their Mobiles? - eMarketer.

To boomers, mobile phones are not a gateway to the Internet—yet. To them, the Internet is a source of information rather than entertainment, and that is also how they see their mobile phones. A survey conducted by Millward Brown for Hallmark Channel showed that just 35% of a combined group of boomer and Gen X respondents (who also had cable or satellite TV) considered their mobile phone to be an entertainment device. More than one-half (52%) of the millennial respondents turned to their mobile phones for entertainment.

Posted by djvallauri at 09:17:00 AM in Mobile

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