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February 06, 2009

US Search Ad Spending Falters? - eMarketer

Search advertising used to be reliable and solid, but growth is slowing even in this stalwart segment of the online economy.

US search advertising spending fell 8% year over year in Q4 2008, according to search marketing firm Efficient Frontier. The company said it was the first quarterly decline on a year-over-year basis since it began monitoring search ad spending.



US Search Ad Spending Falters? - eMarketer.

Posted by djvallauri at 07:32:29 PM in Pay-Per-Click Advertising

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