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April 15, 2009

7 marketing mistakes to avoid on Twitter - #1: Inconsistent or no visual branding

7 marketing mistakes to avoid on Twitter - #1: Inconsistent or no visual branding - iMediaConnection.com.

#1: Inconsistent or no visual branding

You need to have a unified experience consistent with your brand so as not to confuse consumers. Your Twitter profile is where people go to quickly discover how you are using Twitter and learn more about your business. Make sure that you get your brand or business messaging across using the 140-character descriptor field.

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