Guy Kawasaki's 10 Steps to Terrific Twittering
Guy Kawasaki has taken Twitter to the extreme. Even with "only" 91,000 followers, his is one of the most well-known names on the social networking microblogging site. Through Twitter, Kawasaki has not only made a name for himself, but also for his Web site, Alltop.com -- a site that aggregates the top news stories from the most popular topics on the Web. It was only appropriate for Kawasaki to lead a keynote presentation here at this year's Search Engine Strategies conference on the topic of using Twitter as a marketing tool. After all, Kawasaki has become his own brand on Twitter and has pushed the envelope with his Twitter usage. Some might consider what he's doing to be spam -- in fact, Kawasaki admits, many have said so, outright -- but others consider it a new wave of marketing. Regardless, the Silicon Valley venture capitalist and former Apple marketer is a Twitter evangelist -- and has a following to support it.
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