We just posted our June 2009 PodCast

Hot off the press, the Lodging Interactive June 2009 PodCast.  Big focus on Social Media strategies.  Check it out.  Listen to Lodging Interactive June 2009 Podcast.

Enjoy!

Twitter Analytics : Which usage behavior attracts many followers?

This is the first part of a series of posts where Data Mining and Text Mining will be applied to extract potentially useful facts about the usage of Twitter and to draw some conclusions such as what makes a Twitter account interesting enough to other users.

Twitter Analytics : Which usage behavior attracts many followers?.

Digital Influence Mapping Project: 5 Tips for Finding the Best Social Media Marketing Experts

No one discipline 'owns' the broad world of social media marketing and communications. Trying to force that to be so is a waste of time and misses the real point of this tansformational expertise. So instead of trying to figure out which agency directory to shop in - PR, Ad, Direct, etc... - look for the experts doing the best work and with the best approach. Chances are you will find great partners and never really know which discipline they originally came from.

Digital Influence Mapping Project: 5 Tips for Finding the Best Social Media Marketing Experts.

The Anatomy of Buzz Revisited - A Review | Small Business Trends

The Anatomy of Buzz Revisited - A Review | Small Business Trends.

I read the “Anatomy of Buzz” years ago and thought that this version might be the same thing with a few updates here and there. But it isn’t. There is actually so much updating, that I experienced this book in a whole new way. So, if you’re like me and have the previous version — don’t overlook this one. There are a ton of new insights and updates for today’s economy, technology and culture that will make the re-reading time well spent.

Giving shape to your mobile strategy

Giving shape to your mobile strategy.

Over the last 12 months, some interesting and varied opinions have emerged about the way mobile phones should be perceived as a tool in the hotel industry. Should it be related with being more about a service tool or offering `manage my booking’ and check-in functions plus accessing travel information such as hotel maps and directions?

200 Million Users at Facebook — Social Media Optimization

200 Million Users at Facebook — Social Media Optimization.

Facebook announced this week that it added its 200 millionth user on April 8, 2009. The US had more Facebook users than any other country. However, the largest concentration of users was in the Eastern US and Western Europe. In Q1 of this year, the fastest-growing segment of the US Facebook population was people ages 26 to 44, and other countries will undoubtedly follow that path. See our earlier post on this called the Graying of Facebook.

How to be successful on Facebook — Social Media Optimization

How to be successful on Facebook — Social Media Optimization.

It is a question that many marketing executives are asking. How can we leverage Facebook for our marketing campaign? Well eMarketer has an interesting report on a survey of marketing professionals by TNS Media Intelligence. The survey asked what marketing objectives had the most social media potential, most said brand-building initiatives such as gaining consumer insights, building brand awareness and increasing customer loyalty.

Only 51% of Online Bookers Complete their Tasks Due to Design Issues - Hotel Marketing News from Net Affinity | Hotel Marketing News

Only 51% of Online Bookers Complete their Tasks Due to Design Issues - Hotel Marketing News from Net Affinity | Hotel Marketing News.

When we slice the hospitality website visitor base by primary intent, we find some disquieting task completion data, which elucidates the high-level trends being written about by analysts in the field. Only 51% of bookers were capable of completing their tasks. While some of the reasons underpinning this low rate might have been outside the purview of the web experience, significant numbers of bookers reported problems with site navigation, the booking flow, and insufficient hotel/room information, all of which fall squarely on the plate of interactive marketers and website developers.

Download April '09 Chatter Guard Social Media Benchmark Report

We just released the hospitality industry's first Social Media benchmark Report.  The April 2009 report is sent out to all our email subscribers.  However, since this is the first report I thought I'd share the download link here.

Be sure to subscribe to our newsletter list to get your own copy delivered to your mail box monthly.

Click here to download the Chatter Guard Monthly Social Media Monitor Report for Hotels.

Hospitality Industry's First Social Media Benchmark Report

We're rolling out the hospitality industry's first social media benchmarking report. The Chatter Guard Monitor Report provides monthly marketing intelligence that reports social media trends broken down by hotel segment and service attribute.

The first hospitality industry report of its kind, the Chatter Guard Monitor Report enables hotels to benchmark their own Chatter Guard attribute scores against their industry peers and competitors.  Our first report is rolling out this week.

To receive your free copy of the Chatter Guard Monitor Report visit www.LodgingInteractive.com and subscribe to our Lodging Interactive newsletter.  The Chatter Guard Monitor Report is published monthly and delivered free via email to subscribers by the fifth business day.

Subscribe to Chatter Guard Monitor Report - Social Media Benchmark Report