Deadly Sins of Email Marketing for Luxury Hotels

When email first bounded onto the scene marketers called it the 'killer app', email would revolutionize marketing, allow luxury hotels to economically reach out and touch each customer and prospect, create a dialogue, build relationships and ultimately provide a steady stream of loyal guests immune from competitive pressure. 

It would level the playing field allowing smaller independent hotels to effectively compete with the Goliath chain hotels.

Unfortunately far too many small luxury hotels have never seen email marketing live up to its true potential.  Failing to effectively tap into the full power of email has all too often meant it is relegated to “just another way” to try to fill last minute rooms. 

Deadly Sins of Email Marketing for Luxury Hotels. - Sunday, 17th May 2009 at 4Hoteliers.

Comments

[Edward Izzys]

Interesting!

I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only

marketing that has moved me in the last couple of years is Search Engine Optimization.

[Niaz Ali]

How significant is Internet marketing to businesses?

today, the answer to this question varies dramatically according to who is answering. For companies such as electronics company Cisco, the answer is ‘very significant’ – Cisco sell $9 million worth of hardware using the Internet each day.