Lodging Interactive Blog

Corporate travel goes mobile

Corporate travel goes mobile.

According to PhoCusWright, the rapid integration of mobile capabilities to plan itineraries, receive travel alerts and serve as a boarding pass is making mobile devices more indispensible to business travelers and their companies. However, these functions are really just the beginning of travel’s mobile revolution.

SiteProNews: Webmaster News & Resources » Blog Archive » Google vs Bing; Your Best SEO Bet

SiteProNews: Webmaster News & Resources » Blog Archive » Google vs Bing; Your Best SEO Bet.

I got into search engine optimization when Yahoo was king and Google was a gleam in Larry Page’s eye so I’ve had a front row seat to all the big doings. And one thing I can tell you for certain is Microsoft just took off its kid gloves with the release of Bing and is looking for a shot at the reigning champ Google. This article will show you how to hedge your bet with both contenders and come out a winner while these two Goliaths slug it out.

SiteProNews: Webmaster News & Resources » Blog Archive » Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags

SiteProNews: Webmaster News & Resources » Blog Archive » Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags.

Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags. What’s a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature. One of the most common uses of the hashtag is to tweet what’s happening at an event or conference. The event organizer will request all attendees use a specific hashtag, i.e. #yourevent, when tweeting about the event to your followers. So, then, someone who isn’t present at the event but wants to follow what’s happening there can simply search for #yourevent and see what’s going on and what participants are saying and sharing about the event.

How To Handle An SEO Setback

How To Handle An SEO Setback.

One of the hardest things to deal with in SEO is when a setback occurs. I will outline how to deal with these today, with a focus on those that don’t result from a search engine penalty. Even when you do all the right things, you can still run into situations where it doesn’t work out. There could be many reasons why, such as: Unexpected changes by Google can put you in a situation where you need to scramble (such as the recent change to how Google crawls JavaScript). The web development team may make a change that is not supposed to have SEO impact, but for reasons unkown to them, it does. The web development team can make a mistake, for example, copying the NoIndex tags from a staging server over to the production site. Of course, it can happen that you make a mistake too. Bottom line: setbacks do happen.

SiteProNews: Webmaster News & Resources » Blog Archive » 10 Tips For Creating a Brilliant Landing Page

SiteProNews: Webmaster News & Resources » Blog Archive » 10 Tips For Creating a Brilliant Landing Page.

Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers. While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services. Wikipedia defines a landing page as: the page that appears when a potential customer clicks on an advertisement or a search-ngine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Decline of Facebook? - Marketing Times for the Hotel & Travel Industry from Net Affinity | Hotel Marketing News

Decline of Facebook? - Marketing Times for the Hotel & Travel Industry from Net Affinity | Hotel Marketing News.

One person shut down her account because she disliked how nosy it made her. Another thought the scene had turned desperate. A third feared stalkers. A fourth believed his privacy was compromised. A fifth disappeared without a word. The exodus is not evident from the site’s overall numbers. According to comScore, Facebook attracted 87.7 million unique visitors in the United States in July. But while people are still joining Facebook and compulsively visiting the site, a small but noticeable group are fleeing — some of them ostentatiously.

MediaPost Publications Microsoft Tests Paid Search Ad Format 09/21/2009

MediaPost Publications Microsoft Tests Paid Search Ad Format 09/21/2009.

Microsoft will launch a pilot this month to test new paid search ad formats using logos and favicons embedded in listings. The icons expand on the traditional two simple text lines and link. The formats are intended to make ads pop in search results and to encourage advertisers and media buyers to allocate more paid search campaign dollars to Bing.

Introducing: CoMMingle Social Media Marketing Agency for Hospitality

We're so excited about CoMMingle, our new Social Media Marketing operating division!  Just launched today. Full turnkey social media marketing for hotels.

Read press release: CoMMingle press release.

Visit CoMMingle Social Media Marketing for Hotels.

SiteProNews: Webmaster News & Resources » Blog Archive » 5 Ways To Convey Expertise In Your Articles

SiteProNews: Webmaster News & Resources » Blog Archive » 5 Ways To Convey Expertise In Your Articles.

Imagine a potential customer typing your name into Google and being greeted with a lengthy list of your articles, all on your specialized topic, and written in a way that makes the reader think, “Wow–he really knows what he’s talking about!” When a reader sees that type of display of your authority, it builds his confidence in your abilities, your products, your website, and your services.

MediaPost Publications Gartner: Mobile Advertising To Grow 74% In 2009 09/01/2009

MediaPost Publications Gartner: Mobile Advertising To Grow 74% In 2009 09/01/2009.

A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels. By 2013, the research firm expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.