MediaPost Publications Microsoft Tests Paid Search Ad Format 09/21/2009

MediaPost Publications Microsoft Tests Paid Search Ad Format 09/21/2009.

Microsoft will launch a pilot this month to test new paid search ad formats using logos and favicons embedded in listings. The icons expand on the traditional two simple text lines and link. The formats are intended to make ads pop in search results and to encourage advertisers and media buyers to allocate more paid search campaign dollars to Bing.