Why You Should Have a Social Media Calendar

When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. While I’m a firm believer in the need for both spontaneity and frequency in social media-enabled communications, I also believe that whenever a company decides to adopt new communications tools, they need to start with the basics of Marketing and Communications 101:

• What are your business objectives?
• Who is your audience (target market)?
• What do you hope this communication will help your company achieve?
• How will you measure your efforts?

via webworkerdaily.com