Social Media Marketing Benchmark Report December 2009 Is Published

Last month’s holiday traveling season showed hotels a great deal of goodwill, a trend that was repeated in the month of December. While some areas (Mid-Scale Full Service, Extended Stay) had a less cheerful outlook, other sectors of the hospitality industry (Mid-Scale Limited Service) found reason to celebrate. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger reported a 0.57% rise in Resultant Quality Score (3.66 to 3.68), a 6.86% rise in Dining (3.50 to 3.74), a 1.49% improvement in Facilities ratings (4.04 to 4.10), and a 4.31% rise in Value (4.18 to 4.36). Staff scores stayed precisely the same at 3.84, while Housekeeping saw a 4.96% decline (3.63 to 3.45) and Rooms fell 4.16% (3.61 to 3.46).

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