Facebook, Twitter Grow More than 100%
Facebook surged to the number one position among social networks for the first time in May 2009 and continued its strong growth trajectory throughout the year, finishing with 112 million visitors in December 2009, up 105% from about 55 million visitors during 2008. Twitter finished the year with nearly 20 million visitors to its website, up 900% from just 2 million visitors in 2008. Much of Twitter’s extraordinary audience growth occurred during the first few months of 2009, at one point jumping from 4 million visitors to 17 million visitors between February and April.
Meanwhile, 2008 category leader MySpace has experienced some softening in its audience. However, a new strategic focus on entertainment content is exhibiting signs of success with MySpace Music having grown 92% in the past year.