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A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site.
Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population.
PARSIPPANY, NJ , May 24, 2010 - In April, Facebook debuted their new-and-improved “Like” button, allowing users to more easily connect with brands, services, and products across the Web. The old Facebook “Like” function allowed users to connect only within their Facebook networks. For example, if someone posted any content, their network of friends could click a button if they enjoyed the content. The new “Like” button takes this group-excitement principle a step further by letting Facebook users click “Like” buttons on third-party websites. The user’s Facebook profile will then be connected with the company’s Facebook page. The third-party “Like” button isn’t a one-time connection; it’s an open channel—like adding a new friend—that allows the third-party to update the user’s News Feed with news, offers, links, or photos. For those in the hospitality industry, this means you can offer discounted rates, room photos, or special offers directly to people who are already interested in your services. This represents a truly specific and personal style of advertising with a correspondingly higher ROI.
"When using the mobile internet, people around the world face two main challenges - sometimes the experience is too slow to be fun and the cost of data plans and understanding them can be daunting," Facebook's Sid Murlidhar wrote on the firm's official blog.
via news.bbc.co.uk
As far as Hitwise tracking goes, this represents the end of a three-month slide for Google. Its share peaked at 72.25% in December, then declined slightly in January (71.49%), February (70.95%), and March (69.97%).
A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our thinking, honed our processes and most importantly created a few simple, free tools that will make your link qualification phase much faster.
Travelport
, one of the world’s largest global distribution system (GDS) providers, this morning announced that it has acquired Singapore-based Sprice, owner and operator of hotel and travel search engine Sprice.com
via techcrunch.com
Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.
Historically a damp month, April brings rain, mild temperatures—and judging from this month’s consumer reviews, cold shoulders. In almost every category of every segments, hospitality guests were less favorable than they had been in March. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 6.33% decline in the average Resultant Quality Score (3.79 to 3.55), a 2.41% decline in Dining (3.74 to 3.65), a 6.44% tumble in average Facilities ratings (4.04 to 3.78), and a 4.41% fall in Rooms (3.63 to 3.47). Other declines included Staff, which fell 7.40% (3.92 to 3.63), and in Value, which decreased from 4.45 to 4.16 (6.52%). The biggest area of disappointment this month was Housekeeping, last month’s big winner, which in April saw a 10.62% dip (3.86 to 3.45).
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