Chatter Guard Social Media Monitor Report - June 2010 - Has been Published

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its May 2010 report.

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Without May’s extraordinary performance for Extended Stay hotels, there wasn’t much left to buoy up the overall averages for June. Just as we saw in May, June saw a notable dip in almost every category. Hopefully, customer satisfaction will heat up with the weather. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 6.87% drop in Resultant Quality Score (3.64 to 3.39), a 12.57% decrease in Dining (3.74 to 3.27), and a 5.74% drop in Facilities ratings (4.01 to 3.78). The only improvement was in the category of Housekeeping (last month’s loser), which rose 3.52% (3.41 to 3.53).Room satisfaction saw an 8.55% decline (3.51 to 3.21), a 7.67% decrease in Staff reviews (3.78 to 3.49), and a 7.12% dip in Value (3.37 to 3.13).

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