Social Media Touted as an Almost Magical Answer for Arizona's Wounded Tourism Industry - But It's Not Necessarily a Cheap One

SOCIAL MEDIA -- Facebook, Twitter, blogs and the like -- are a free and almost magical answer for a wounded tourism industry, but not necessarily a cheap one.

That was the message at a seminar on social media held Tuesday during the Arizona Governor's Conference on Tourism at Loews Ventana Canyon.

Using social media, particularly those geared toward smart phones and other portable Internet devices, can tell a vast audience of potential customers about a hotel or restaurant -- and also tell the proprietors a lot about their customers. But success requires constant attention.

via www.hotel-online.com, By Dan Sorenson, The Arizona Daily Star