Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released

PARSIPPANY, NJ , August 23, 2010 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its July 2010 report.

To receive the full report, sign up for our newsletter at LodgingInteractive.com.

 July was a lackluster month for the hospitality industry, with sluggish consumer ratings in almost every segment and category. While the losses were generally mild, the lack of gains was particularly evident across the board. Perhaps the hot weather is affecting the customers’ moods? On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the only positive category for the average hotel lodger was in Dining, which rose a scant 0.71% (from 3.27 to 3.26). The rest of the average hotel performances were single digit losses: July saw a 2.73% drop in Resultant Quality Score (3.39 to 3.28), a 2.30% decrease in Facilities ratings (3.74 to 3.64), a 7.49% loss in Housekeeping (3.53 to 3.16). Room satisfaction saw a 1.35% decline (3.21 to 3.15), a 1.63% decrease in Staff reviews (3.49 to 3.42), and a 2.31% dip in Value (3.13 to 3.06).

To receive the full report, sign up for our newsletter at LodgingInteractive.com.