TripAdvisor + Facebook = TripFriends

It seems like social media, and Facebook in particular, is the topic of every hospitality conference these days. It's no wonder: with half a billion Facebook user accounts created, it's become the tool many travelers use to keep in touch with friends around the world, sharing photos, making plans, and giving advice. Surely, hotels and inns are going to come up in these conversations.

TripAdvisor has just introduced a new tool to make these conversations easier for travelers: TripFriends. With TripFriends, travelers researching a destination on TripAdvisor can now see which of their Facebook friends have been there, and which consider themselves an expert. They can post a travel question for all of their friends to see, or they can send a personal message to a particular friend, all without leaving TripAdvisor.

via tripadvisor.com