Yelp Inc. (YELP), the user-generated review site that’s planning an initial public offering, reported a wider loss in 2011 after increasing spending to attract reviewers and make the service easier to use.
TripAdvisor issued an official statement following the Advertising Standards Authority's upholding of a complaint against the company, stating "the ruling flies in the face of common sense and is unrealistic in its expectations from sites like ours."
read more: www.hotelmarketing.com
They argued that wording on Tripadvisor’s website - claiming that the site contained “reviews you can trust” and “honest” opinions from “real travellers” - was misleading as Tripadvisor could not prove that the reviews were genuine.
In a sign of how powerful online reviews are to travelers, some of the world's biggest hotel companies are adding customer reviews of their hotels to their own websites.
via abcnews.go.com
